Cumulus Media is launching neXt2rock 2017, a competition that will use radio as a launch pad to find the next national rock star. The winner of this four-month-long competition receiving a record deal with Big Machine/John Varvatos Records, as well as substantial exposure, commensurate with a major label release, on Cumulus radio stations nationwide.
Emerging artists will be rated by Cumulus listeners and judged by local music industry professionals in their communities. Finalists, and the 2017 winner, will be selected by a panel of music luminaries, including Gavin Rossdale, Scott Borchetta, founder, president and CEO of Big Machine Label Group, the world’s #1 independent record label, famed music producer Bob Ezrin (Lou Reed, Alice Cooper, Kiss, Pink Floyd, Peter Gabriel, and Phish), Songwriters’ Hall Of Fame Desmond Child (Kiss, Cher, Aerosmith, Bon Jovi, Ricky Martin, Kelly Clarkson, and Selena Gomez), and legendary rock guitarist Steve Jones of the Sex Pistols.
“The process of being discovered has changed a lot over the years but one thing is for certain – my career wouldn’t have gone the way it has without the support of radio. It plays a big role in every artist’s music career and has been an amazing partner for me over the past two plus decades." Gavin Rossdale commented. "When my friends at Cumulus asked if I would be interested in lending my voice and support to help find a hard-working, aspiring artist fulfill a dream to be in this business, how could I say no? I had so many people help me in my early days when I was trying to launch my career, and I consider it an honor to be part of this unique talent search that is delivering what no one else out there does – national airplay across Cumulus rock stations, a major recording contract, and all the incredible exposure that comes with that. Good luck!”
neXt2rock 2017 is CUMULUS MEDIA’s second installment of its “Next” franchise, which was launched last year with NASH Next, the successful country version of the competition. While television boasts several talent competitions, only the “Next” franchise contests offer its winners coveted radio play.
Sixty-one CUMULUS stations in 47 markets, including Los Angeles, Chicago, San Francisco, Atlanta and Minneapolis, will conduct local grassroot searches, with additional national participation made possible by CUMULUS’ digital properties and syndicated rock shows.
Once the local phase has concluded, winners will move on to the national challenge, submitting a live performance video showcasing their best original song, with the top five artists selected by rock industry professionals. Those national finalists will then compete at a live concert event, hosted at the Viper Room in Los Angeles on December 12, where the panel of celebrity mentor judges will select the neXt2rock 2017 winner.